I write about SAAS, digital products, design,business and being human

Author fayiskp

Do yo know how to listen your potential customers?

Putting your potential customer on the speaking mode is an art than science. Let him be the on the driving seat.

What is meant by Product Positioning?

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Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.  Oh, that is a formal quote from the book Positioning: The Battle for Your Mind by Al Ries and Jack Trout. But what is it actually? Positioning makes your product… Continue Reading →

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