I write about SAAS, digital products, design,business and being human

Category Business

What is meant by Product Positioning?

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Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.  Oh, that is a formal quote from the book Positioning: The Battle for Your Mind by Al Ries and Jack Trout. But what is it actually? Positioning makes your product… Continue Reading →

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